Solutions

Solutions · Hybrid B2B + B2C

B2B and B2C eCommerce for manufacturers who need both channels to work cleanly together

Dealers, distributors, and consumers each get the experience they need, with pricing, inventory, and orders aligned across channels.

When B2B and B2C run on disconnected tools, partners and consumers feel the friction first. One eCommerce environment reflects how you actually sell — customer-specific pricing, dealer portals, RFQ flows, and public storefronts when you need them — with aligned data so every touch stays credible.

What you get

Both channels, one aligned system

  • Customer-specific pricingDifferent prices by customer, contract, or channel, driven by your rules and data.
  • Dealer portalsDedicated areas for dealers with appropriate pricing, ordering, and visibility.
  • RFQ functionalityQuote requests and workflows that fit how you sell complex or configured products.
  • Connected data across channelsOrders, inventory, and pricing stay aligned across B2B and B2C; less duplicate entry and fewer mistakes.
  • AI-enhanced visibilityWhere applicable, use AI to improve search, recommendations, or inventory insights — an enhancement to your existing processes.
Common questions

Manufacturing eCommerce

Can we have different prices for different customers or dealers?

Yes. We implement customer-specific pricing based on your data and rules, including integration with your ERP or CRM when needed.

What about B2C vs B2B?

We build both. Many manufacturers need a public or semi-public catalog and a logged-in B2B experience with contract pricing — in one cohesive solution.

What platforms do you build on?

We work with custom builds, WooCommerce (including B2B extensions), and OroCommerce for complex multi-channel manufacturing. We choose based on integration needs, pricing complexity, and scale.

Need both channels to work cleanly together?

Let’s talk about one environment that serves dealers and consumers — with pricing, inventory, and orders aligned.