How Excellira replaced Colonial Mills’s limited storefront with a true channel platform - wholesale and retail, integrated bidirectionally with ERP orders and inventory.
The client already had an eCommerce site - but it wasn’t built for a manufacturer selling through dealers and direct retail at once. The real requirement was to raise order and inventory accuracy while making dealer ordering and support materially easier.
Excellira built the platform collaboratively with the client’s IT department, fitting existing ERP processes and controls rather than forcing a rip-and-replace.
Commerce platform
Dealer portal + retail storefront
ERP
Orders + inventory, system of record
Connecting commerce to the ERP took the strain off people who had been the integration layer between systems.
Fewer order-entry errors, client-reported
Manual data entry eliminated
ERP order & inventory sync
Dealer wholesale + direct retail
Dealer ordering and information requests required manual coordination and follow-up.
Dealers place and manage orders in a purpose-built portal, with the information they need to order confidently.
Order and inventory accuracy depended heavily on manual processes between systems.
Bidirectional ERP integration reduced re-entry and aligned commerce activity with back-office records.
Excellira built an eCommerce platform that stays in sync with our ERP data and keeps stakeholders informed. We eliminated hours per week of manual data entry and reduced errors by 95% - because they understand how manufacturing operations actually work.
